One of the significant challenges for individuals and businesses, in general, is that they are aware of the crucial nature of online presence but hold the false belief that having a website is complicated, expensive, and time-consuming.
The reality has changed, and it is now much simpler to build a website without the need for programmers. This is precisely what I want to address in this article today, to encourage you to take the plunge and see all that you might be missing out on.
All of this can be achieved through the use of a theme, specifically Ocean Pro, which is one of the most comprehensive ones. But let's take it step by step.
Advantages of Creating a Website Without Programmers
To begin with, let's explore all the benefits you can gain by opting for a website without programmers. Here's a list of the most important ones (but not the only ones)
1. Very Intuitive Options
One of the great advantages of creating a website through themes that don't require the help of programmers is that there are options, like Ocean Pro, that are incredibly intuitive.
What do I mean by this? It means that you can actually create modules, sections, and more without having to ask for help or assistance.
If you have a clear idea of the structure of your website, the content it will host, and what you want to show to the end-user, it will be extremely simple!
Something specific to our Ocean Pro theme is that it is modular, meaning it works based on predetermined modules. So, if you have an idea that you want a page with text and "x" images, you've got it. You just need to fill in the data, and that's it!
2. Reduced Costs
Here, we're delving into a somewhat complex topic, but one that's always important to consider.
When working with programming, it's known that a single webpage can cost between 3,000 and 7,000 pesos, and a complete website can range from 15,000 to 100,000 or more, depending on complexity.
What happens when you opt for options that allow you to create a website without programmers? The cost drops significantly. Through the use of themes, people can build a basic or extremely robust website for the same price.
In our case, Ocean Pro has a fixed cost, and you can exploit it or use it as much as you want, depending on the HubSpot license you acquire; the best options to make the most of it are HubSpot Pro and HubSpot Enterprise because they include more functionality, such as forms, landing pages, etc.
With this in mind, we can say that you can save more than 50% on costs; depending on your usage, this percentage can increase or decrease.
3. Easy and Fast Updates
The online world evolves very quickly, and this directly influences user expectations. Therefore, options that allow you to update and improve your website quickly and easily are sought after.
This wouldn't be as effective if you're working on a website from scratch with a whole development team because you'll always depend on their availability and workload concerning other projects.
When you focus on a website without programmers, things change. You have a lot of freedom when it comes to adding or changing modules, texts, formats, colors, and other visual and content elements.
You can do everything yourself without having to wait or ask for help. You just need to go to the pre-established modules, select the one that fits what you want to add, give it the format and image you want, and that's it.
Also, you can take pre-made modules or sections and modify them if you wish, and you'll only need to update for your site to look different in a matter of minutes.
At first, it might not be so simple, but practice makes perfect, and the better you know the platform, the easier it will be to make changes or updates.
4. Less Time to Create
At Media Source, we've noticed that one of the main problems or concerns of clients is that the website is launched quickly, and with Ocean Pro, this became a reality.
I'll give you an example: on average, a website from scratch, with programmers, can take between 4 or 5 months, depending on the complexity and size of each one and the necessary sections. In the case of Ocean Pro, you can have this same website in just 30 days!
Note that for this to happen, proper planning is needed. You must determine very well the time it will take to do things, focusing on template construction, having all the content well-structured, assembling, creating images, etc.
You don't need any programmers or designers for this; we would only recommend having someone who can guide you on module usage, color combinations, and more so that you have a truly functional and attractive website.
5. High Level of Customization and Development
We know that currently, the proliferation of websites and information on the web can make us think that we can't be original and that we have to search for the Holy Grail to stand out, but nothing could be further from the truth.
We are aware of this, and that's why we opt for a professional theme that is not only clean and elegant but also provides freedom in terms of customization so that you can share information in countless ways.
Likewise, knowing the limitations of other options, we opted for one that was a step ahead, that is, a theme that, in terms of development, is at a more advanced level. The goal is to make the user experience much more functional.
By this, we mean form themes, CTAs, and other elements that ultimately influence user decision-making. Moreover, understanding the needs of businesses, it is always important to go beyond and provide more options in terms of templates so that users can stretch a theme as much as they want, and that's Ocean Pro.
All the templates that make up our theme are previously reviewed by the entire programming, design, and UX team, so it is guaranteed that you will receive what is necessary to provide a good experience to users. You can generate a website without programmers that is 100% functional and professional.
6. Fewer Errors
A bit tied to the launch time is also the problem that often, when having to rely on separate teams, i.e., design and programming, there can be delays in the launch of a website.
Why? Because designers can have very original and professional ideas, but sometimes, when translating them into the programming realm to materialize them, obstacles arise. Many things are complex to achieve, which can lead to bouncing ideas from the programming side and extending the time.
A website made with Ocean Pro doesn't have these problems because everything goes hand in hand, and as you create, you see what you can do and what you can't. You can make any moves you want until you get the result you're looking for. And what is not directly possible can be discussed with the support team to find more advanced solutions based on the particular needs of each business.
Create a Website Without Programmers with Ocean Pro
Now that you're clear on the most important advantages of building a website without programmers, let's see what you need to achieve this with the help of this theme developed to assist businesses in launching a website quickly.
1. Define the Purpose of Your Site
The first thing you must be clear about is why you want your website, so based on this, you can define what you need. Determine the number of sections, the purpose of each section, how many modules, etc.
Every project should start with a planning phase, so you need to define the web architecture, such as:
- Size of your website
- Functions, etc.
Always start with what you aim for in the short and medium term so that, if necessary, you don't have to redesign a website as it grows but rather is functional over a more or less extended period.
2. Work on the Structure
By structure, I mean that you must have a well-defined idea of how you want each element of your website to look and how you want it to be formed.
Before delving into the use of the theme, in this case, Ocean Pro, it is crucial to have a structure of how your website will look.
For example, on the Home page, decide whether you'll have the Hero section, key blocks, such as the benefits of your services or products, etc. Plan everything exactly as it will be developed before moving on to the use of the website building tool.
Think of it as the narrative of your website, how you will tell your brand's story. The Home page can be the prologue, explaining what your brand is about, what solutions it offers, etc.
It can be as simple or complex as you need or desire. You can start with something straightforward and gradually enrich it based on what you find missing or unnecessary or what can be said in a simpler or more appealing way.
Remember that the structure and content of a site are the key pieces, so dedicate enough time and ask for opinions from others to enrich it and achieve a good final result.
3. Shape the Structure
Now that you have a clear understanding of the content, it's time to move on to the tool and the Ocean Pro theme, where you can start selecting the modules you need and fill them with the information you previously defined.
This way, the process is much simpler because you already have clear ideas. In other words, if you want the Hero section to have 1 or 2 images, you should choose a module (from the vast array available) that offers these features: text + images.
Simply look for the characteristics of each module, drag it, and build each page or element of your website.
The best part of Ocean Pro is that the assembly is genuinely straightforward. You just need to fill in the information and place the images or videos you need.
Additionally, regardless of whether you have a company with many solutions, the process is equally simple. There's an option to generate a single template for all, optimizing a lot of time, and then only those pages are cloned. In other words, you don't have to build different templates; you use the same one and only change the information for each service.
4. Internal Review of the Website
Once you have everything mentioned above, it's essential to conduct an internal review to check:
- Links are correct (internal and external)
- Forms are connected correctly
- It works properly on mobile devices
- All texts are correct according to each section
- Images and videos are optimized
- The loading speed is correct, etc.
This preliminary audit is crucial to ensure that the launch of your website without programmers is successful and doesn't cause problems or provide a poor experience to your users.
5. Website Launch
Once everything above has been checked, it's time to publish the website.
Ideally, nothing has been overlooked, but if, over time, functionality or other issues are detected, you can make changes without a problem at that time.
What problems can you encounter when creating a website without programmers? And their solutions.
1. Not Receiving Updates Properly
There are few risks when creating a website without programmers, as long as you choose a good tool to do it.
In the case of Ocean, one key recommendation is to create a copy of the theme before starting to build and work on this copy for all customization. This ensures that all updates made in terms of development are received correctly.
As the theme creator, we perform the updates on the Ocean matrix, and if you, as a client, make edits from the matrix, you won't receive these updates. Therefore, as soon as you purchase the Ocean theme, it's important to generate a child theme and work on customization through it. This way, there won't be any problem, and you can receive all updates without any issues.
2. Not Knowing Which Structure to Use
One challenge for some companies is not knowing exactly how they want their website to look and practically wanting to create it from a blank canvas without having thought about some ideas beforehand.
This can delay construction and, consequently, the launch. However, one advantage of using the Ocean Pro theme is that with the variety of templates it contains, you can get a very clear idea of what you can have. From there, imagination and the project can take shape.
Having a base allows you to select a template that makes the most sense for each section. You can work on your ideas and project from there without overthinking it, and gradually, things will flow better.
3. Not Knowing What to Include or How You Want It to Look
While creating a website without programmers is straightforward with the help of Ocean Pro, the reality is that the process can become somewhat complex in another aspect: content inclusion and reasoning.
Therefore, one recommendation is that, although it sounds obvious, the person working on it should be an expert in what they are going to sell and what they want to communicate through their brand or business.
Content is the foundation of any website; it's what will make people navigate it, understand it, and decide whether a company is what they are looking for or not.
Design-related matters can be a headache, but they shouldn't be given much more attention than content. It's best to focus on what truly has an impact on a website, beyond mere visuals.
4. Unexpected Failures in Templates
One risk of building a website without programmers using a template is selecting an option that hasn't been tested enough, which can cause the site to crash, not display correctly, or present other errors.
The solution is simple and perhaps obvious: choose a highly tested and professional theme like ours.
Being a theme designed for HubSpot, there are no risks of failures. If you make movements that could jeopardize your site, alerts are issued to make you think twice about whether you really want to make that change, avoiding errors due to distraction.
On the theme side, there is no risk of failure either, except if you neglect to work on all customization in a copy, that is, a child theme.
5. Inactivity Due to Website Redesign
In the case of a website redesign, i.e., not starting from scratch but seeking a change after some time or after seeing that the previous design didn't work, there is a significant risk. This risk is causing your current website to become inactive.
This can happen if the process is not handled correctly. What do I mean by this? Many times, companies, due to lack of knowledge or support when choosing a theme, make direct changes to their current website.
This is valid for small changes but not for a total redesign, as it would cause two pages of each section to coexist and lose what was gained in SEO and authority, making a significant mistake.
The correct approach in this case is to work from a staging environment. In HubSpot, there is the possibility to make changes to your website from a section called Content Stage, where you can view your pages, create copies to work on in Stage, and then make changes without harming the current website or affecting what you have gained with it so far.
This way, all changes made are saved, but they are not launched until you decide, and this site replaces the previous one completely.
As you can see, having a website without programmers is increasingly possible and much more straightforward. It is no longer necessary to invest in professionals to have a functional and professional online presence.
Themes have become more robust, allowing more and more things that were perhaps too complex or unthinkable if you weren't a programmer. Fortunately, that has changed.
So, if you want to have a functional, professional website aligned with your brand, don't hesitate to do it with Ocean Pro!
We recommend, once again, having a clear goal and also setting deadlines so that time doesn't extend, and you can really achieve the launch in 30 or 60 days, which is one of the great advantages of Ocean Pro!
Once you acquire the theme, don't worry, you won't be alone. We guide you in everything you need so that you know exactly how to use it, get the most out of it, and have your website ready in a matter of weeks.