How to create a website with Ocean Theme

In these times, it is essential for companies and businesses to have a website to stand out in the market and effectively position their product or service.

Online presence is key to getting noticed and building trust among potential customers.

In this article, we will show you how to create a website using Ocean Theme from HubSpot, a simple and effective solution for those looking to build a professional website without complications.

Creating your website with Ocean Theme is easy

Creating a website from scratch can seem like a daunting task, especially if you have no experience in design or programming. However, with Ocean Theme, the process is much simpler than you imagine.

This theme was designed with ease of use and customization in mind, making it the ideal choice for entrepreneurs and business owners looking to take their business to the next level.

By choosing Ocean Theme, you will not only be making the best decision for your project but also saving valuable time and resources.

How to create a website with Ocean Theme?

Below are the steps to create a website using Ocean Theme.

Don't worry if you have no design or programming knowledge, these tips will guide you throughout the process.

1.Select your version of Ocean Theme

Ocean Theme offers two versions: Ocean Starter and Ocean Pro. Choose the version that best suits your needs, taking into account the size and characteristics of your company or business venture.

Sign up for HubSpot

To use Ocean Theme, you will need a HubSpot account. If you don't have one yet, sign up and select the CMS plan that best suits your needs, as it is necessary to access the theme options, templates, and other features.

Although they are paid options, they offer a 14-day free trial to explore the full potential you can achieve.

It is important to note that the Free and Starter versions of HubSpot do not provide access to the Pro version of Ocean Theme, so a Pro or Enterprise license is required for its use.

3.Install Ocean Theme in your HubSpot account

Once registered, install Ocean Theme in your HubSpot account by following the provided instructions.

4.Customize the design of your website

Customizing Ocean Theme is a straightforward process. You can adjust and adapt the design and functionality of your website according to your needs and preferences.

Here is a detailed step-by-step guide to setting up and customizing Ocean Theme in HubSpot:

1. Access the HubSpot dashboard: Log in to your HubSpot account and navigate to the dashboard. Make sure you have Ocean Theme installed in your account.
2. Go to the design manager: In the top navigation bar, select "Marketing," then "Website," and finally "Website Pages."
3. Select Ocean Theme: Look for the Ocean Theme in the list of available themes in your account and click on it to start customization.
4. Access theme settings: Once selected, the different themes offered by Ocean will be displayed, so just click on the one you like the most.
5. Customize the overall appearance: In the module panel, you will find different sections to customize the appearance of your website, such as typography, colors, button styles, and more. Click on each section and adjust the options according to your preferences.
6. Set up navigation: In the options, you can choose the menu style, add links and pages, and organize them as desired.
7. Customize the header and footer: In the "Header" and "Footer" sections, you can modify elements such as the logo, social media links, contact information, and copyright.
8. Save your changes: Once you have made all the necessary adjustments and customizations, make sure to click on "Save" at the top of the settings panel to apply the changes to your website.

With these steps, you will be able to personalize and configure Ocean Theme in HubSpot to match the image and needs of your business. Remember that you can always go back to the settings panel to make additional adjustments if necessary.

5.Add content to your website

Create and add relevant content to each page of your website, such as information about your products or services, your company's story, and customer testimonials.

6.Configure your website's SEO

Take advantage of the available SEO tools in HubSpot to optimize your website and improve its search engine ranking. Some of the options available include:

• Customizing meta titles and descriptions for each page
• Adding relevant keywords to your content
• Optimizing image alt tags
• Creating SEO-friendly URLs
• Generating an XML sitemap
• Monitoring and analyzing your website's SEO performance.

By optimizing your website for SEO, you can increase its visibility and attract more organic traffic from search engines.

Follow these steps to create a stunning website with Ocean Theme and enhance your online presence effectively.

a) Keyword Planner

This tool allows you to research relevant keywords for your business and analyze their competitiveness, search volume, and relevance.

For example, if you have a sports clothing store, you can search for keywords like "running shoes" or "yoga clothing" and analyze how many people are searching for those terms and how difficult it will be to rank your site in those search results.

b) Content Analysis

HubSpot has a content analysis tool that evaluates your web pages and blog posts based on their SEO and provides recommendations to optimize them.

For example, if you have an article about "how to choose the best running shoes," the tool will suggest adding more related keywords, improving the structure of your headings, and adding relevant meta descriptions to improve its search engine ranking.

c) Website Audit

This tool examines your entire website and provides you with a detailed report of SEO issues that may be affecting your performance in search engines.

For example, it can identify broken links, pages with duplicate content, or page speed issues. With this information, you can address these problems and improve the user experience on your site.

d) Link Monitoring

HubSpot's link monitoring tool helps you track and analyze inbound and outbound links on your website.

For example, you can see which sites are linking to your sports clothing store and which pages on your site are most popular in terms of inbound links. This allows you to identify opportunities to build relationships with other sites and improve your link strategy.

e) Integration with Google Search Console

HubSpot seamlessly integrates with Google Search Console, allowing you to access valuable information about your site's performance in Google searches.

For example, you can see the most popular search queries for your site, the pages that attract the most traffic, and the crawl errors that Google encounters on your site.

7.Integrate your CRM

If you use HubSpot CRM, integrate your website with the CRM to track your visitors and effectively generate leads.

8.Launch and promote your website

Once your website is ready, launch it and promote your online business through social media, advertising, and other digital marketing strategies.

Conclusion

Creating a website for your business or venture is essential in today's digital age. With HubSpot's Ocean Theme, this process becomes more accessible and straightforward, even for those without design or programming experience.

This theme provides you with all the necessary tools and features to build a professional and attractive website that accurately represents your brand identity.

If you're interested in taking the next step in your company's online presence, don't hesitate to explore the possibilities that Ocean Theme has to offer.

Request additional information about this theme and start building the website your business needs to succeed in the competitive market today.

With Ocean Theme, you're just a few clicks away from the perfect website for your project.