As companies are well aware, the website is the face of your business and the starting point for your potential customers; often, it's their first impression of you. But what makes it truly effective and persuasive? Here I reveal the 10 essential characteristics of websites that should never be overlooked.
Let's take a look!
1. Responsive Design
With the proliferation of mobile devices, your site should look and function perfectly on both desktops and smartphones and tablets.
An essential feature of websites is that they have a responsive design because this ensures that users have a consistent and hassle-free experience, regardless of the device they are using.
Ocean Theme is a theme created by Media Source to facilitate the creation of a website with modules, templates, and content without the need for coding knowledge. Additionally, you can design the modules to make additional style adjustments to make them mobile-friendly.
2. Site Speed
Current users are impatient; they expect a site to load in 2 seconds or less, so slow loading can result in loss of visits and a drop in Google ranking.
Implementing tools like Lazy Loading and optimizing images are some of the actions that will help you improve your page speed.
For example, Ocean Theme is created so that you can place URLs for YouTube videos or other pages, and the site speed is not sacrificed.
3. Dynamic Modules
Providing valuable information is important, but presenting it in a dynamic and engaging way is even more crucial.
For this, a website feature is to be able to incorporate modules that allow interactivity, from sliders to live feeds, to keep users engaged and encourage them to explore more.
In Ocean Theme, the modules have styles that can simulate dynamic elements; for example, parallax on images, which makes the image appear to move as you scroll down.
4. Default Layouts
A good Content Management System (CMS) should have the feature of having a variety of pre-designed layouts or templates. These serve as a foundation and streamline the design process, ensuring a consistent and professional presentation.
Ocean Theme provides you with 8 layouts for the blog hero and 7 default layouts for the footer. Additionally, if you want to create one from scratch, you can do so without any problem.
5. Variety of Modules
An important website feature is ensuring that your platform offers additional modules: galleries, forms, testimonial sections, and more. These components enrich your site and provide different ways to present content.
With Ocean Theme, you have the option of 49 modules, allowing you to create countless combinations without being limited to predefined templates or sections.
These modules also come with different layouts, meaning they have different structures or versions.
6. Integration of Animations
Motion attracts attention, and integrating subtle animations like hover effects or scroll animations can add that "wow" factor to your site, making the user experience more memorable.
A significant advantage of Ocean Theme is the ability to incorporate animations from LottieFiles.
LottieFiles is a platform that enables designers to share and explore animations created with Lottie, a library developed by Airbnb. Designers can export animations from tools like Adobe After Effects and play them in web applications, mobile apps, and more, using a JSON-based format.
These animations are lightweight, scalable, and have the advantage of being smoother and of higher quality than other conventional formats like GIF or video.
LottieFiles provides a wide range of ready-to-use animations and tools that simplify their implementation in various projects.
7. Extensive Menu
Straightforward and effective navigation is key for users to quickly find what they are looking for. A broad and well-structured menu that adequately categorizes content can significantly enhance the user experience and facilitate visitor retention.
Ocean Theme features an attractive website characteristic—a stunning Mega Menu known for its variety of customizable options, and the best part is, it doesn't require programming knowledge.
With it, you have the power to include not only links, as in traditional menus, but also the ability to insert content distributed across multiple columns; with Ocean Pro, our premium version, you can choose between 2 and 5 columns.
Each column provides you with the freedom to incorporate titles, images, links, text snippets, and many additional settings.
In today's digital era, ensuring the security of a website is not an option but a necessity, as cyber-attacks are becoming more sophisticated and can have devastating consequences for businesses and users.
Therefore, it is crucial to have SSL certificates, which encrypt the information transferred between the server and the user, protecting sensitive data such as passwords and credit card information.
Moreover, regularly performing backups is essential, ensuring that, in the event of any failure or attack, you can quickly restore your website.
Where websites compete for user attention, customization becomes a determining feature to stand out from the crowd.
While default layouts offer speed and convenience, customization allows businesses to reflect their true essence and differentiate themselves.
A quality theme like Ocean Theme provides the flexibility to adjust colors, choose from a variety of fonts, and modify other visual elements, ensuring that every corner of the website breathes the brand's identity. It is this uniqueness that fosters a deeper connection with visitors and potential customers.
10. Quality Content
Beyond attractive design and innovative features, what truly retains users and turns them into loyal customers is the quality and relevance of the content offered.
Therefore, it is essential to invest time and resources in producing content with thorough research, structured and clearly written. Additionally, it should be persuasive, addressing the emotions and needs of the reader, and providing real solutions.
In an environment where content is abundant, only those that provide real and genuine value can establish themselves as leaders and authorities in their field.
Design an amazing website with Ocean Theme
Now that you know what features your website should have and that Ocean Theme has all of them and more, I invite you to create the page of your dreams with it.
Many companies have trusted us for this, and with this theme, over 500 sites have been created.
You can adapt and design it to your liking to create the perfect site that resonates with your brand and company and identifies with your potential customers. As I mentioned earlier, all of this can be done without the need for coding.
Have fun with all its tools, including drag and drop, and turn your visitors into leads. Contact us!