Turn pricing questions Into Qualified Leads

A price estimator tool is an interactive calculator embedded on your website that allows visitors to get instant, transparent pricing estimates based on their specific needs.

Unlike static pricing pages, it qualifies leads by capturing their requirements while providing immediate value through personalized quotes.

A price estimator module for HubSpot integrates directly with your CMS, allowing visitors to input their project details and receive instant pricing estimates. All interactions are automatically captured as HubSpot contacts and stored in your CRM, triggering personalized follow-up workflows based on estimate value and user behavior.

Pricing calculators increase conversion rates by 20-40% by removing the biggest objection in the buyer's journey: uncertainty about cost. They build trust through transparency, qualify leads before they reach sales, and capture high-intent prospects who are actively evaluating solutions. In today's AI-driven search landscape where traffic is lower but more qualified, converting these visitors is critical.

No. The price estimator module is a native HubSpot CMS module that can be dragged and dropped into any page or template.

Configuration is done through HubSpot's visual interface—no coding required. For advanced customization, developers can access the module's fields and styling options.

The module captures contact information (name, email, company), project specifications that affect pricing, and the generated estimate itself. All data flows directly into HubSpot as contact properties and timeline events, allowing you to segment, score, and nurture leads based on their estimated project value and specific requirements.

Yes. The module allows you to define your own pricing variables, formulas, and conditional logic directly in HubSpot. You can set base prices, multipliers, tiered pricing, add-ons, and discounts that match your business model—whether you're selling services, products, or subscriptions.

By requiring visitors to input their specific needs to get a price estimate, you're automatically collecting qualification data. The estimate value itself becomes a lead score factor—high-value estimates trigger immediate sales notifications, while lower-value leads can be nurtured through automated sequences. This ensures your sales team focuses on the most promising opportunities.

Yes. The module is fully responsive and optimized for mobile, tablet, and desktop experiences. Since over 60% of B2B research now happens on mobile devices, the interface adapts to ensure seamless pricing calculations across all screen sizes.

A contact form asks visitors to wait for a response. A price estimator provides immediate value—instant pricing transparency—while simultaneously capturing the same contact information. This reciprocity dramatically increases form completion rates because prospects receive something tangible in exchange for their information.

Yes. Since the module lives in HubSpot CMS, you can use HubSpot's native A/B testing tools to test different pricing structures, form fields, estimate presentations, or CTAs. This allows you to continuously optimize for higher conversion rates based on real user behavior.