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What is an SSL certificate and why is it important for my website?

Written by Fernanda Álvarez | Aug 17, '23

Protecting information and maintaining online security is essential to ensure users' trust in the websites they visit. One of the key elements to achieve this is through the use of an SSL certificate.

In this article, you will learn what an SSL certificate is, why it's important for your website, and how to obtain one. Additionally, we will guide you through the different types of SSL certificates available and how they work to protect users' online information.

Whether you own a website or are interested in enhancing your online security, this article is for you!

What is an SSL Certificate?

An SSL (Secure Sockets Layer) certificate is a security protocol that enables the encryption of data between a user's web browser and the web server it connects to.

This protocol ensures that any information transmitted between the browser and the server remains private and secure, protecting users against potential attacks and data theft.

An SSL certificate is issued by a Certificate Authority (CA), a trusted entity that verifies the identity of the website and ensures its authenticity.

When a website obtains an SSL certificate, it receives a "public key" used to encrypt user information, while the web server holds a "private key" to decrypt that information. The SSL certificate also includes details about the website owner and the issuing CA.

When a user visits a website with an SSL certificate, they can see this information in the browser's address bar, which provides them with greater confidence in the legitimacy of the site.

How Do SSL Certificates Work?

To understand how SSL certificates work, it's important to grasp the process of encryption and decryption that occurs between the browser and the server.

When a user visits a website with an SSL certificate, the browser requests the site's "public key" to initiate the encryption process.

With the encrypted connection, user information such as passwords, credit card numbers, and other sensitive data is protected before being transmitted to the server.

Once the server receives the encrypted information, it uses its "private key" to decrypt the data. This way, only the server can access the information, as it's the only entity possessing the corresponding private key.

This process ensures that any information transmitted between the browser and the server remains secure and protected from potential interceptions.

Why Do You Need an SSL Certificate?

SSL certificates are crucial for websites as they help maintain the security of user data.

Here are the main reasons why you need one:

1. Data Protection

An SSL certificate safeguards users' sensitive information by encrypting it before transmission between the browser and the server.

This is especially important for websites handling financial or personal information, such as online stores or subscription services.

An SSL certificate is ideal for protecting information like:

  • Login credentials
  • Credit card transactions
  • Personal identification information
  • Legal documents and contracts Medical history, etc.

2. Authenticity

By obtaining an SSL certificate from a trusted CA, you can demonstrate to your visitors that your website is authentic and secure.

This is crucial because it enhances user confidence in your site and can improve conversion rates.

3. SEO Enhancement

Yes, SSL also aids in SEO!

Search engines like Google consider website security an important factor in their ranking algorithms.

Having an SSL certificate installed on your site can improve your search engine ranking, which in turn increases visibility and traffic.

4. Regulatory Compliance

Depending on your industry and geographical location, an SSL certificate may be required to comply with privacy and data protection regulations, such as the European Union's General Data Protection Regulation (GDPR).

5. Competitive Advantage

Many consumers are increasingly concerned about online vulnerability and data protection.

By having an SSL certificate, you can differentiate yourself from the competition and attract a wider audience that values security and privacy.

Establishing a connection with these locks can help earn their trust.

Types of SSL Certificates

There are different types of SSL certificates, each with varying levels of validation and security. The three main types are:

1. Domain Validation (DV) Certificates

DV certificates are the most basic level and only require the applicant to demonstrate control over the domain in question.

They are the quickest and easiest to obtain but offer a lower level of security compared to other types of SSL certificates.

2. Organization Validation (OV) Certificates

OV certificates require the applicant to provide information about their company or organization, which is then verified by the CA before issuing the certificate.

This increases the level of security and authenticity, as visitors can see information about the company in the SSL certificate.

3. Extended Validation (EV) Certificates

These certificates offer the highest level of security and require a more rigorous verification process by the CA.

Websites with an EV SSL certificate often display a green address bar in the user's browser, indicating a higher level of trust and security.

How to Obtain an SSL Certificate

To effectively obtain an SSL certificate, it's essential to follow a series of detailed steps and ensure all requirements are met.

Here are the expanded steps to obtain one:

Step 1. Choose a Trusted Certificate Authority

Research and choose a CA with a strong reputation in the market and that offers suitable support and services for your needs.

Some popular CAs include DigiCert, GlobalSign, Sectigo, and Let's Encrypt (the latter offers free SSL certificates).

Step 2. Select the Type of SSL that Suits You

Consider the validation level (DV, OV, or EV) and the scope of the certificate (e.g., wildcard certificates to cover multiple subdomains) before making a decision.

Each type of certificate serves a specific purpose and offers a different level of security, so choose the most suitable one for your website.

Step 3. Prepare Your Web Server and Generate a Certificate Signing Request (CSR)

Access your web server's control panel or management software to create a CSR.

The CSR contains crucial information about your domain and, if necessary, your company or organization. Ensure all data is accurate and up-to-date, as the CA will use it to validate and issue your SSL certificate.

If you're unsure how to generate a CSR on your server, consult the web server's documentation or contact your hosting provider for assistance.

Step 4. Submit the CSR to the Chosen CA

Once you've created the CSR, submit it to the CA you selected in Step 1. Some CAs may allow you to submit the CSR through an online form or via email.

Step 5. Complete the Required Validation Process

Depending on the type of SSL certificate you chose, you may need to provide additional information or meet certain validation requirements before the CA issues your certificate.

For DV certificates, the CA will verify that you have control over the domain, either through an email sent to an address associated with the domain registration or by creating a DNS record or file on your web server.

For OV and EV certificates, the CA will conduct a more thorough verification of your company or organization. This process may involve verifying legal documents, business records, and other specific requirements. The CA will contact you to request the necessary information and guide you through the process.

Step 6. Install the SSL Certificate on Your Web Server

Once the CA has verified the information and issued the SSL certificate, they will provide you with a file containing the certificate and often another file with intermediate certificate chain. You need to install these files on your web server.

The speed at which you receive the certificate depends on the type of certificate you requested and the chosen provider.

Each validation level has different timelines.

Step 7. Verify the SSL Certificate Installation

After installing the SSL certificate on your web server, it's important to verify that the installation was successful.

You can use free online tools like SSL Labs SSL Server Test to check your SSL certificate's configuration and ensure it's implemented correctly.

These tools will also provide information about potential configuration issues and offer recommendations to enhance your site's security.

Leading Certificate Authorities

Different certificate authorities can assist you with this process. Here are the main ones:

1. Let's Encrypt

An open-source Certificate Authority that provides free domain validation certificates and renewals. It allows requesting multiple certificates and is a recommended choice for those with limited budgets.

2. Symantec

This CA offers numerous features, though at a higher cost. You can obtain at least five different types of certificates through Symantec.

3. GeoTrust

Offers mid-range pricing and includes features such as free certificate reissuance and unlimited server licenses.

4. Comodo

Offers a free trial of premium SSL certificates (domain validation). SSL certificates come with warranties.

5. DigiCert

Similar to GeoTrust, DigiCert offers moderate pricing and includes up to $1 million in warranties, free reissuance, and a logo you can add to your website.

Which SSL Certificate Type Do You Need for Your Site?

Choosing the right SSL certificate for your website can be challenging since there are various types available, each with its own features and security levels.

To make an informed decision, it's crucial to assess your specific needs and understand the key differences between SSL certificate types.

Here are some key factors to consider when choosing the SSL certificate for your website:

1. Validation Level

SSL certificates come in three validation levels: Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV).

Choose the one that best suits your needs based on the security level required for the data shared between your site and users.

2. Certificate Scope

Depending on your site's structure and the number of domains and subdomains you need to protect, you can choose from single-domain certificates, wildcard certificates, and Multi-Domain (MDC) or Unified Communications (UCC) certificates.

  • Single-domain certificates: These protect a single domain and are suitable for smaller websites or projects that require protection for a specific domain.
  • Wildcard SSL certificates: If you have multiple subdomains needing protection, wildcard SSL certificates may be the best option. These cover a main domain and all its associated subdomains.
  • Multi-Domain Certificates (MDC) and Unified Communications Certificates (UCC): If you need to protect multiple domains and different subdomains, MDC or UCC certificates are good choices. They allow you to protect multiple domains and subdomains under a single SSL certificate, simplifying management and maintenance.

3. Budget

The cost of SSL certificates can vary widely depending on the certificate type, validation level, and CA you choose. Evaluate your budget and compare available options based on value for money.

Some CAs offer free SSL certificates, but these often come with limitations such as lower validation levels and shorter lifespans.

Paid SSL certificates may provide higher security, trust, and potentially additional support and warranties.

4. Reputation and Support

The reputation and support of the chosen CA can also be critical factors when selecting an SSL certificate.

Some CAs have a stronger reputation in the industry and are more widely recognized and respected.

Additionally, you may want to consider the level of support and assistance that the CA provides, as this can be helpful if you encounter issues when obtaining, installing, or maintaining your SSL certificate.

5. Industry-Specific Requirements

If you operate in a regulated industry or have specific compliance requirements, you might need to consider additional factors when selecting an SSL certificate.

Some sectors may require specific validation levels, encryption, or warranties to meet applicable regulations.

By considering these key factors and evaluating your specific needs, you can make an informed decision about which SSL certificate is most suitable for your website.

Remember that the security and privacy of your visitors and customers are fundamental for brand trust and the long-term success of your online business.

Therefore, investing in a suitable SSL certificate and keeping it updated and correctly configured is a crucial aspect of managing your online presence.

What Happens When an SSL Certificate Expires?

When an SSL certificate expires, browsers will display a warning message to site visitors, indicating that the connection is not secure.

This can discourage users from interacting with your website and negatively impact your brand's trust and reputation. Therefore, it's crucial to renew your SSL certificate before its expiration date.

Most Certificate Authorities offer renewal reminders and, in some cases, automatic renewal to ensure a seamless transition.

How to Check If a Site Has an SSL Certificate?

To verify whether a site has an SSL certificate, look for the padlock icon in the browser's address bar and ensure that the site's URL starts with "https://" instead of "http://".

Clicking on the padlock icon allows you to view additional details about the SSL certificate, including information about the issuing Certificate Authority and the certificate's expiration date.

Conclusion

As you've seen, an SSL certificate is essential to ensure the security and privacy of your users online and to establish trust and authenticity for your website.

With various types of SSL certificates available, it's important to choose the one that best suits your needs and renew it before its expiration date.

Investing in an SSL certificate not only protects your visitors' sensitive data but can also improve your search engine ranking and help you comply with privacy and data protection regulations.

By having an SSL certificate, you're taking a significant step towards ensuring the security and long-term success of your online presence. So, what are you waiting for? Implement it today!