The online presence is crucial for any company or business, and having a website is key to promoting your products and services and making your business grow. Therefore, in this article, I will talk about the differences between creating a free website and making it functional, and how this affects the profitability of your company.
The promise of creating a free website sounds very tempting, but there are many limitations when doing it this way.
In most cases, these websites are filled with advertisements and have an unprofessional appearance. Additionally, they usually don't have their own domain, making it difficult for customers to remember your website and find it in search results.
On the other hand, making a functional website involves investing in your own domain, hosting, design, and development. However, you don't need to spend millions, if that's what you're imagining.
Now, why is it important to have a functional website?
Functional websites are well-designed, user-friendly, have quality content, and are optimized for search engines.
This increases your company's online visibility and makes it easier for customers to find your products or services. Additionally, a functional website can generate a higher number of visits.
Next, I will present 4 key elements to help you better understand the difference between creating a free website and making it functional:
When creating a free website, you will have access to a limited number of design templates and customization options. On the other hand, if you opt for a functional website, you can choose from a wide variety of designs and customize them according to your needs.
On a functional website, you can create and publish quality content that attracts your potential customers. On the other hand, on a free website, you won't have the freedom to publish the content you want, as it is limited in some formats, depending on the policies of the free website provider.
Functional websites are designed to be search engine-friendly, making it easier for customers to find your website when they search on Google.
In contrast, a free website is often filled with advertisements, which negatively affects its search engine ranking.
When you choose a functional website, you can rely on technical support in case any issues arise.
Unlike with a free website, where you will hardly have access to this type of support, which can result in technical problems that affect the user experience.
If your goal is to have a functional and effective website, it is better to invest in its development and design.
At Media Source, we understand the importance of having a functional website, which is why we have created an incredible HubSpot theme called Ocean Pro Theme. With this theme, you can create your website without requiring programmers and design it according to your needs and preferences thanks to its customizable modules.
This theme is perfectly designed to be functional and help you increase your sales. In the HubSpot Challenge, it received the highest score in aspects such as design and usability, features, technical optimization, accessibility, and originality and impact.
Now I will give you a list of the most important things to consider when wanting to create your website.
Online security is an increasingly important topic. When creating a website, it is crucial to protect your customers' information as well as your own.
A functional website allows you to have additional security measures, such as SSL certificates, to protect users' information. Unlike a free website, which does not guarantee protection in this regard.
User experience (UX) is crucial for customer satisfaction online. A functional website is designed to provide an optimal and user-friendly experience, which can be a key factor in attracting and retaining customers.
On the other hand, a free website may only have a nice design but lack the necessary features to provide users with what they are looking for.
With a functional website, you will have access to web analytics tools that allow you to measure your website's traffic, user behavior, and other important statistics to understand its performance and make necessary improvements to increase conversions.
Creating a free website may sound like the easiest option, but remember that sometimes cheap things end up being expensive, and in this case, free things even more so. That's why it's important to consider all the factors and risks involved, as they may not give you the results you need.
Creating a functional website may be slightly more expensive, but the benefits obtained are incomparable. It is personalized, professional, easy to navigate, secure, and attractive. Moreover, it can provide more effective results in terms of attracting and retaining customers, increasing conversions, and improving your brand's online image.
At Media Source, we understand the importance of having a functional and high-quality website for the success of your online business. That's why we offer the Ocean Pro Theme to create your website without requiring technical knowledge. This template is easy to use, 100% customizable, and allows you to have a professional and functional website without having to invest large amounts of money.
Feel free to contact us if you have any questions or want to learn more about how we can help you with your website!